At Stilla Finest Scotland we understand our key role and influence in the sustainable development of tourism in Scotland. Therefore, we are committed to promoting sustainability. We aim to follow, implement and promote good sustainability practices to maximize positive impacts and minimize negative impacts on tourism of our operations and to influence our clients and partners to do the same.
1. Sustainability Management & Legal compliance
Sustainability commitment
- Stilla Finest Scotland Ltd.’s leadership is wholly committed to the company’s sustainability performance and endorses the company’s sustainability mission statement and policy. We will use the Travelife platform to report on our sustainability progress and to monitor and evaluate progress. We are committed to publicly communicating our sustainability performance by means of the Travelife report every two years.
Sustainability management & legal compliance
- Stilla Finest Scotland Ltd. commits to continuous improvement of sustainability practices, including the ongoing monitoring and evaluation of our sustainability policy, with dedicated personnel and resources to achieve our sustainability goals.
- Stilla Finest Scotland Ltd. follows all local, regional, national, and international regulations as we relate to human resources, human rights, children’s rights, land rights, environmental management, wildlife, and land use. We follow a clear Sustainability Policy, including a zero-tolerance policy for corruption, bribery, forced labor, and discrimination.
Commitment to sustainability management and practices
- We have an appointed employee, our Sustainability Coordinator, who is responsible for coordinating sustainability aspects throughout the whole company. We have a holistic approach to sustainability because we believe it to encompass all aspects of our ethos, from our overall mission to our day-to-day practices. In order to ensure this is clear, we clearly communicate our intentions and approach to clients, partners and providers.
- We currently have (and commit to keep updating) an accessible and written sustainability policy that aims for an improvement of the social, cultural, economic and environmental impacts of the company’s activities, which also includes employee related health and safety aspects.
- We collaborate and are involved in external forums and working groups which are supportive to sustainability in tourism.
- We conduct baseline assessments of our own performance on sustainable practices in line with TraveLife’s standards and recommendations. This includes guidelines and assessments to identify the sustainability performance of key providers.
- We are setting up and will keep updating a sustainability action plan with clear targets, actions, measures, responsibilities and time planning. Additionally, we documented procedures to monitor and evaluate the implementation of the sustainability policy, objectives and targets. Part of these procedures is also the communication of the Sustainability Policy to all our employees, who are all committed to the implementation and the improvement of the company’s sustainability efforts.
- In order to provide transparency to our clients, providers, and collaborators, we publicly report and communicate our efforts, progress, and initiatives.
2. Internal management: social policy & human rights
We recognize that our employees are our biggest asset for delivering meaningful travel experiences to our clients. Therefore, we maintain clear written and well-communicated internal management policy in the form of an employment contract.
Legal compliance
- We ensure legal compliance in all regards according to the national labor law of Scotland, our target destination and where we are based. This includes freedom of employment and contract termination with notice and without penalty, as well as obeying the national regulations concerning Minimum Age for Admission to Employment.
- We have a health and safety policy for employees which complies to the Scottish government’s guidelines: we adhere to STGA Health and Safety Policy (Scottish Tourism Guides Association).
- We do not hinder trade union membership, collective labor negotiations and representation of members by trade unions.
Fair contract conditions including fair compensation
- We provide liability insurance according to the national (Scottish) law.
- Wage rate is mentioned and updated each renewal based on the minimum wage requirements and raises published by the Scottish government each year. Overtime working hours are determined and compensated based on agreement.
- Employees are granted fixed paid yearly holiday and sick leave and unpaid annual leave allowance.
- We have a clear disciplinary procedure that is effectively communicated with employees.
A safe, healthy, and welcoming workplace
- We have first aid sets and trained staff are available at all relevant locations.
- We have documented effective procedures in place for employees to voice out their complaints and expectations.
- The Director takes special care to organize regular meetings with the whole staff to discuss ways to minimize stress at work and optimize the efficiency of the agency towards employee wellbeing, and to implement all the received feedback. These meetings also include an evaluation of employee satisfaction on a regular basis.
Inclusion and equal opportunity
- We prohibit discrimination regarding recruitment, conditions of employment, access to training and senior positions, or promotion in terms of gender, race, age, disability, ethnicity, religion/beliefs or sexual orientation.
- We encourage employment opportunities for persons with special needs.
- We offer inclusion and equal opportunities for all employees, particularly with regard to compensation, promotion, distribution of benefits, and professional development opportunities.
- We create opportunities for students to participate in traineeship/internship/apprenticeship.
- We ensure all employees have an equal chance and access to resources and opportunities for personal development through regular training, education.
Training opportunities
- We provide periodic guidance and training for employees on roles, rights and responsibilities regarding health and safety issues. This includes fire and relevant natural disasters.
- Including training on topics of sustainability, industry practices, improvement of work in various departments.
- Our company exclusively uses Evaneos as the only online platform to sell tours, not through any other third-party agency as we believe Evaneos to be the best one in Europe at the moment, and the only one able to recognize and enable us to practice to the fullest our sustainability efforts. As part of being Evaneos Partners, every member of our staff is required to take part in all of their trainings and webinars, especially those focused on sustainability.
3. Internal Management: Environment and community relations
We are committed to keeping the direct footprint of our business operations as minimal as possible and actively follow sustainability and environmentally-sound principles. We manage environmental impact as an integral part of our operations. It is our policy to assure the environmental integrity of our processes and products at all times.
Environmental management of office operations
- We continuously seek opportunities to improve our environmental performance by researching sustainability initiatives, measuring progress, and reporting our results, including (but not limited to): energy, water, paper, and carbon.
Waste management
- We actively reduce the use of disposable and consumer goods, as well as instructing our clients to always reduce, reuse, and recycle commodities and products instead of waste.
- We provide our clients with Audio Systems which are rechargeable and Bluetooth, in order to avoid the use of disposable batteries and ear sets.
- We favor the purchase of sustainable goods and services, catering supplies, giveaways and merchandise.
- We purchase products in bulk, to reduce the amount of packaging materials.
- We have eliminated the vouchers ticketing system for our clients, providing digital tickets and online resources in order to prevent the need of printed materials.
- We limit promotional materials exclusively to the following:
- Business and greeting cards printed on environmentally friendly paper made of 100% recycled cotton, through a printing company that works with a certified environmental management system.
- A sustainable welcome pack, including a reusable bottle for travellers in order to reduce the use of disposable plastic bottles. They are made of recycled organic material (wheat) by a local business.
Promoting environmental responsibility
- We promote participation and communicate our commitment to responsible environmental management by promoting environmental responsibility amongst our employees and stakeholders and soliciting input from them to better achieve our environmental goals.
- We minimize staff related travel and promote the use of sustainable modes of transport such as bicycle and public transportation.
- We financially encourage employees to use public transport or sustainable means of transport.
- We provide periodic guidance, training and/or information to all staff members, about their roles and responsibilities with respect to internal environmental practices.
Minimising pollution
- We primarily work remotely, reducing the usage of resources that would be required in an office setting.
- When we work in-person, we utilise a B-Corp certified co-working space, which makes sure to minimize the environmental and social impact of its location, including the following: energy use, light, noise, and any soil, water, or air contaminants, and avoiding use of any toxic or hazardous substances.
- We maintain and properly check motorized company vehicles, to reduce emissions and energy use and make sure they comply with the legal emission standards.
Respecting our surroundings
- We comply with land use, zoning and protected or heritage area laws and regulations when planning and designing tours across the country.
- We contribute to the protection and preservation of local historical, archaeological, culturally, and spiritually important properties and sites, and not impede access to them by local residents.
4. Partner Agencies and Providers
Our aim is to make sustainable development clear to each and every partner within our business. We only work with partner agencies that adhere to our sustainability standards.
In the entire process of developing and operating our travel packages, we expect partner agencies to act in the best interests of the surrounding communities and environment as well as our guests.
Choosing partner agencies and providers
- Since 2019 we are Evaneos Partners and we have pressured since the beginning for a better recognition of our sustainability efforts, embracing the platform’s growth in the sustainable tourism sector. Evaneos is the only online selling platform that we deem fit to our objectives and goals in the world of sustainable tourism.
- We only work with organisations who are truly implementing sustainability in their tourism policy.
- We pay attention to the local benefits of communities when selecting local accommodations and their social policy for employees.
- We keep a list of the sustainability practices of partner accommodations and agents and highlight these to our clients in our communication with them.
- We regularly evaluate the sustainability practices of our key partners to ensure their practices are truly sustainable.
- We carefully select our providers according to a number of sustainable factors which include, but they are not limited to, locally sourced and seasonal food produced by small companies and factories which play a vital role in rural communities.
Communicating with partner agencies and providers
- We raise awareness among key partners on the sustainable practices we care for, suggesting improvements and sharing ideas to shape their offer to our sustainability standards and needs, as well as national and international tourism standards.
- We inform key partners about our policies that we expect them to comply with. We also provide partner agencies opportunities for sustainability learning and management.
- We have a cooperation contract which abides to the national code of conduct for local partners to encourage their practices towards sustainability.
- We ensure that our providers comply with all relevant national laws protecting the rights of employees.
5. Transport
We try to ensure that vehicles used on tours do not cause more than average pollution. We believe that transport is an important aspect of sustainable tourism, and we do our best to decrease the average pollution level.
Transport providers
- We only work with transport providers that adhere to our Providers Code of Conduct.
- When selecting transport for guests and business related travel, we choose the most environmentally friendly options available for travelling to, from, and within the destination – taking into consideration distance, price, route, and comfort.
Transport practices
- Including sustainable (public) transport to the point of departure for the international/long distance journey proves very difficult for trips to Scotland (our target destination) from Southern European countries (our target public). In order to compensate, we specifically make choices that reduce GHG emissions from transport and select the most environmentally friendly transport options.
- The Self-Drive itineraries we offer include limited daily mileage within a maximum 100 miles per day.
- We promote Ferry transports and Slow Travel.
- We offer multi-nights stays in the same areas, to maximize economic benefits to the areas we provide, and minimize daily car usage.
- We categorically refuse to sell tours through mass-tourism affected areas during high season, in order to counteract traffic and pollution in these areas on our part.
- When available and possible, we offer electric or hybrid cars solutions, bicycles and public transport itineraries.
- We use and recommend appropriate vehicle sizes for group sizes and purchase the most efficient vehicles available.
- We instruct drivers on eco-driving techniques and best practices.
- Our tours have an average length of 8/10 days as we do not promote short stays, in order to make the international trip worthwhile and minimize the number of flights (air traffic) on our part.
- We select measurements and compensations for the unavoidable GHG emissions produced from transportation. Compensation is actively promoted to the clients through communication of best practices. Whenever possible, we select providers who offer the option to compensate for the unavoidable GHG emissions produced from their services.
- We integrate and promote as many sustainable accommodations, activities, and transports as possible in every tour we create.
6. Accommodations
We are contributing to a tourism supply chain that is fully sustainable. Our accommodation providers play an important role in achieving this, and are stimulated and motivated to adopt sustainable practices.
Accommodations we work with
- We only work with accommodations and restaurants that adhere to our Providers Code of Conduct, that are locally- and family- owned and managed, and employ local communities.
- We also work with accommodation providers that incorporate elements of local art, architecture, or cultural heritage while respecting the intellectual property rights of local communities.
- We offer incentives to accommodations that are actively engaging in sustainability.
- We do not contract accommodations, directly or indirectly that are involved in compulsory labour, or that employ children to complete work that is normally undertaken by adults. There are special working times and conditions for children (< 14 years old) working within the business, in accordance with the UN Convention on the Rights of the Child and the ILO convention 138.
- As a DMC active and based in Scotland, we abide by the Scottish Government’s guidelines on slavery and human trafficking which also applies to sexual exploitation, including that of children.
- In case of clear evidence that accommodations jeopardize the provision or integrity of basic services such as food, water, energy, healthcare or soil to the neighboring communities, it can be reason to terminate the cooperation with the accommodation. We have a dedicated list of accommodations we have tested and banned as a result of their non-compliance with our values and criteria.
Accommodations selection criteria
- In the accommodation selection process, we consider the sustainability practices of an accommodation by taking into account their sustainability management and social and environmental footprint.
- We favour the selection of accommodations that respect and protect land use, as well as respectfully highlight elements of local architecture, customs and traditions.
- We give clear preference to accommodations that work with internationally acknowledged and/or Travelife certification, such as those that are acknowledged by the Global Sustainable Tourism Council (GSTC). When no suitable certified accommodations are available, we give preference to accommodations with a positive and verifiable reputation on sustainability practices.
Communication with accommodation providers
- We clearly and actively communicate our sustainability objectives and requirements regarding accommodations to relevant accommodations providers.
- We encourage accommodations to follow best practices/trainings on responsible tourism.
7. Activities & Excursions
We value animal and community welfare extremely highly and aim at tours that only leave a minor footprint. We are safeguarding the authenticity of the communities and the natural environment, and are strongly against harming wildlife and polluting the environment.
Activity and excursion providers we work with
- We only work with excursion providers that adhere to our Providers Code of Conduct.
- All excursions and activities we include in our tours respect local customs, traditions, cultural integrity, and natural resources.
- We give preference to excursions and activities that benefit local communities, respect animal welfare and support environmental protection.
- We ensure that wildlife species are not harvested, consumed, displayed, sold, or traded, except as part of a regulated activity that ensures that their utilization is sustainable and in compliance with local, national and international law.
- Specifically when it comes to cetaceans and marine animals, we only collaborate with activity and excursion providers who adhere to the CET code of conduct and clearly communicate it to our clients. Furthermore, all certified STGA tour guides (which we exclusively employ) are required to adhere to the Scottish Outdoor Access Code: https://www.outdooraccess-scotland.scot.
Activity and excursion providers we do NOT work with
- We do not offer any excursions that harm humans, wildlife, environment, or natural resources such as water and energy, or which are socially and culturally unacceptable.
- We do not offer any excursions in which wildlife is held captive, except for properly regulated activities in compliance with local, national, and international law.
- We are not involved with companies that harvest, consume, display, sell, or trade wildlife species unless it is part of a regulated activity that ensures that their utilisation is sustainable and in compliance with local, national, and international law.
Sensitive activities
- We have an inventory of environmentally sensitive excursions we offer.
- We have a clear Providers Codes of Conduct in place for environmentally and culturally sensitive excursions we offer. These guidelines are actively communicated to guests as well as distributed and implemented by excursion providers and guides.
- We have skilled and certified guides to guide our guests in sensitive cultural sites, heritage sites, or ecologically sensitive destinations. We only employ guides that are recognized active members of the Scottish Tourist Guides Association (STGA) even if the profession of tour guides in Scotland is not limited to certified guides nor specifically regulated.
Communication with Providers
- We communicate our sustainability objectives and requirements to relevant excursion providers by distributing this information via code of conducts, social media, email, discussions, and/or meetings, to minimise negative visitor impact and maximise enjoyment.
- We provide excursion and attraction providers opportunities for sustainability learning and management.
Communication with Clients
- We advise guests on behaviour standards during excursions and activities with a focus on respecting the local culture, nature, and environment.
- We promote and advise our guests on excursions and activities which directly involve and support local communities by purchasing services or goods, traditional crafts and local (food) production methods, or visiting social projects.
- We promote and advise our guests on excursions and activities which support local environment and biodiversity such as visiting protected areas or environmental protection projects.
8. Tour leaders, local representatives, and guides
We involve as many locals as possible by employing them in the tourism business. We stand for a fair and safe working environment that supports and respects local communities.
- We exclusively hire qualified local guides, porters, drivers and other local staff, paying them living wages and providing safe and fair working conditions.
- We ensure that our local providers comply with all applicable international, national, and local laws and regulations, industry minimum standards, and any other relevant statutory requirements whichever requirements are more stringent.
- We understand that guides are the intermediaries between the guests and the socio-cultural and environmental context of the destination, conveying the appropriate behaviour to them. Therefore, we make sure that all guides we hire are qualified and trained regularly. STGA Guides are required to collect 40+ hours of CPD activities (constant professional development). This means all the guides we employ as well as the Director of our Company.
- We ensure that our local employees are informed on relevant aspects of our sustainability policy and comply with it.
- We provide guides with learning opportunities on sustainability topics.
- We having our tour leaders, local representatives and guides inform clients on relevant sustainability matters in the destination (e.g. protection of flora, fauna, and cultural heritage, resource use), social norms and values (e.g. tips, dressing code and photography) and human rights (e.g. sexual exploitation).
9. Destination
We maximize positive impacts and minimize negative impacts at destination to ensure the sustainable development of the places that we operate in.
Sustainable destinations
- We only work in Scotland, a country that has committed to sustainability as an integral part of community and destination development.
- We consider sustainability aspects in the selection process of new destinations and offer alternative, non-mainstream destinations, thereby sending all of our clients to secondary or lesser-known tourist areas to avoid overtourism.
- We always advise our clients on the attractiveness of our off the beaten track destinations in the Country and on the advantages of travelling outside peak season months, in order to minimise and counteract the impacts of mass tourism on the Country.
- We explicitly refuse to select destinations in which tourism leads to structural negative local effects or that have a questionable human rights track record.
Contribution to local communities and local economic network
- We source locally and responsibly, supporting local and traditional arts and culture.
- We exclusively select local providers, restaurants and shops for our clients.
- We encourage guests to shop responsibly and educate them about illegal, prohibited, and forbidden souvenirs.
- We respect and advocate for all human rights (i.e. children’s rights, women’s rights, labour rights, etc.) as well as land rights.
- We collaborate with other local tourism stakeholders — such as the local government, other tourism businesses, academia, and community groups — to further the sustainable tourism development of the destination.
- We support initiatives that improve the relationships between (accommodation) providers and local producers.
- We also strive to make sure our clients adhere to and employ sustainable practices and support the communities they visit (i.e. Visit Scotland Food and Drink, Taste Our Best, and Visit Scotland Sustainable and Responsible Tourism Campaigns).
Environmental stewardship
- We ensure natural resources remain intact.
- We select destinations which do not necessarily need the use of internal flights or that are alternatively reachable by ferry, and are therefore reachable through more sustainable means of transport.
- We comply with legally based spatial planning, protected areas and heritage regulations. Also with destination management strategies of local, regional and national authorities.
- We influence and support local government (when possible, together with other travel companies and stakeholders) concerning sustainability, destination planning and management, use of natural resources and socio-cultural issues.
- We support biodiversity conservation, including protected areas and areas of high biodiversity, through financial contribution, political support, and integration in product offers.
- We educate guests about the principles of responsible travel and responsible visitor behaviour.
- We do not allow the purchase of souvenirs containing threatened flora and fauna species, any illegally obtained historic/archaeological artefacts, drugs or illegal substances, and abide by local and international laws in place to prevent this.
Environmental campaigns
- We are involved in non profit projects that revolve around what we care for most. Here are some examples:
- We collaborated with “Cartoline” (italian for “Postcards”) by Instaura, by promoting outstanding small scale examples of Sustainability in Scotland through articles and pictures of these beautiful works on our social networks.
- We post on our Facebook and Instagram pages where you can learn more about sustainability efforts of our providers (such as the Blackthorn Sea Salt Tower in Ayrshire, the Crawick Multiverse in Galloway and the Lobster Hatchery in North Berwick just to name a few examples).
- We have been involved in the Glasgow Open Doors Days Festival (in 2021), teaming up with Slow Food Glasgow to design and deliver free tours of Glasgow’s Old Food Markets.
Protection of biodiversity
- We are official partners, as the only tour operator, of Sea Watch Foundation UK, a charity promoting, through events and active research, the conservation and protection of Cetaceans. In collaboration with Sea Watch, we designed a unique tour focused on the observation of dolphins and whales in Scotland where the guests have the fantastic opportunity to become researchers themselves as they are encouraged to record evidence of the sightings playing an active role in the data gathering process vital to the Sea Watch’s core mission.
- We support the Slow Food campaign “Adopt an Apple Tree” for a long lasting contribution to the climate change topic within the Cop26 initiatives in Glasgow, purchasing rare species of fruit trees which will improve the protection and conservation of local biodiversity.
- We created and promoted the Scottish Slow Food Ark of Taste Map which is now embedded in the Slow Food Glasgow website.
Promotion of local produce
- We promote locally sourced produce, through an exclusive partnership with Slow Food UK (we are the only local agency in Scotland to do so): by choosing our tours, our guests actively support the conservation of endangered recipes, products and specimens which are tangible proof of the many local sustainable practices of food preservation, production and nutrition Scotland had in the past.
- We are actively involved in the creation and continuous development of the Glasgow Sustainable Food Places Directory in cooperation with the Glasgow Food Policy Partnership, listing the most sustainable food shops and places to eat in Glasgow, along with a downloadable leaflet for environmentally-conscious consumers. We also took an active part in the Glasgow City Food Plan Public Consultation.
10. Customer communication and protection
Customer welfare and information are very important to us. At Stilla Finest Scotland, we ensure clear and constant communication and high protection to our clients.
Privacy
- We ensure that customer privacy is not compromised.
- We maintain a clear privacy policy (see Privacy Policy below). This ensures legal compliance in all regards, that customers and their data are protected, and that customers know how their information is being used.
Marketing and communication
- We offer products and services that do what we claim in our communications.
- We make product and price information clear, complete and accurate, with regard to the company and its products and services, including sustainability claims.
- We honour our commitments and promises.
- We are anti-greenwashing and stand behind our sustainability claims.
- We are inclusive and representative in our marketing, and to always take into account cultural, religious, and ethnic sensitivities.
- We make available a company guideline for client consultation, which is followed by client advisors.
Sustainability communication
- We inform clients about the social and environmental impact of their journey and educate them about the sustainable choices they can make.
- We promote (certified) sustainable accommodations, excursions, packages and transport options, ensuring they are recognizable to our clients and presented as the better option.
- We inform clients about sustainable options concerning accommodations, excursions, package holidays and transport options.
- We inform clients about sustainability commitments and actions.
- We provide Information to clients about the natural surroundings, local culture and cultural heritage in the destinations.
- We offer activities and excursions that benefit the local communities and environmental protection.
- We inform consumers about key sustainability aspects and issues in the destination and provide recommendations on how they can make a positive contribution, for example by donating to local charities and sustainable initiatives.
- We provide clients with documented guidelines for sensitive excursions and activities, to minimize negative visitor impact and maximize enjoyment.
Customer experience
- We maintain open lines of communication with our customers and encourage feedback at any time and on any topic, particularly sustainability.
- We aim for all customer experiences to be positive, and follow strict health and safety, marketing, and excursion policies to ensure customer satisfaction.
- We inform customers about risks and precautions related to health and safety matters in the destinations.
- We keep a contact person and a telephone number permanently available for emergency situations.
- We train personnel and keep guidelines available on how to deal with emergency situations.
- We inform clients about the environmental impact of different transport options to reach the destinations (in case these are not included in the package), and offer sustainable alternatives, where available.
- We measure client satisfaction systematically and take into account the results, for service and product improvements.
- Have clear procedures in case of complaints from clients. Our communication techniques with clients keeps complaints to a minimum (or non-existent). Throughout the trip, we invite our clients to give us specific feedback in order for us to improve our offer. Whenever complaints arise, it’s always immediately compensated by a practical and financially measurable action (immediate refund, extra service, extra attention at our expenses, etc.)